CLIENT OF THE WEEK - ‘The postal strikes haven’t shaken my faith in direct mail’
Published November 9th, 2009 in Gucci, Gucci News, Gucci handbag, Gucci leather bag, Gucci shoulder bag
Sarah Howe is the former marketing chief at BUPA brought into over-50s insurance brand RIAS to inject more digital into the mix. But when it comes to the marketing mix, she's not throwing the baby out with bathwater.
