Augmented reality: Don’t believe the hype
Published December 30th, 2009 in Gucci, Gucci News, Gucci handbag, Gucci leather bag, Gucci shoulder bag
LONDON - For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty. Trevor Clawson assesses the pros and cons of the latest must-have digital technology.








