LONDON - TAG Heuer is to become the first watchmaker to launch an augmented reality application on its website, allowing buyers to try on watches virtually.

LONDON - Nivea is marketing all of its products targeting women under the strapline ‘Feel Closer’ in a new brand positioning for the company.

LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick’s Day, inviting people to upload pictures of themselves with creamy top lips from taking their first mouthful of the drink.

LONDON - Clear Channel Outdoor’s annual UK revenues slid by $30.4m in the UK during 2009 due to a weak ad market.

LONDON - The Liberal Democrats has launched the slogan and branding that it will use in its campaigns ahead of the upcoming General Election.

LONDON - February proved a mixed month for the UK’s national newspapers, with The Guardian slipping below 300,000 copies while the tabloids benefited from the inability of footballers being able to keep it in their pants.

LONDON - Keira Knightley, Annie Lennox and Beverley Knight are among celebrities calling on the Government to make global maternal and newborn health a priority, as part of a campaign by Amnesty International.

LONDON - All national Sunday newspapers lost circulation between February 2009 and February 2010, with The Observer down 20.4%, a new low despite its relaunch late in the month, according to the latest ABC figures.

LONDON - The Daily Mirror recorded its first monthly uplift in circulation in half a year, as the nation’s red-tops benefited from a number of titillating football and celebrity stories in February.

LONDON - Alexander Lebedev’s London Evening Standard has posted an “average net circulation” of 610,226 for February, the highest known distribution in the newspaper’s 180 year history.