LONDON - Waitrose’s new celebrity chef recruits Delia Smith and Heston Blumenthal will next week feature in extended ads showing people how to cook two dishes, driving them into stores where Waitrose is hoping they will pick up its recipe cards and new weekly magazine.

LONDON - Orange and HMV are launching a mobile gaming service called hmv mobile games, claimed to be the first of its kind from a mobile operator.

The anticipated lifting of the ban on product placement on British TV will not undermine the current system of unpaid prop placement available to brands, according to ITV’s commercial leader Rupert Howell.

LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its Freedom rewards programme.

LONDON - Comparethemarket.com has taken its meerkat mascot Aleksandr Orlov into yet another medium with the creation of a free iPhone app allowing people to play with his phrases.

LONDON - Omid Djalili has got himself in a spot of bother with the police in the latest ad in Moneysupermarket.com’s “great deal easier” campaign.

LONDON - Politicians including Gordon Brown and David Cameron have been turned into zombies in a new game, launched to promote the release of Sony Pictures film ‘Zombieland’ on DVD.

LONDON - Dr Oetker, the German-based frozen food brand, is investing in a £2.5m advertising push as it looks to increase its position in the marketplace.

Tess Alps finds love at the NABS Big Bash, Evelyn Webster shows why shooting is the new golf, and Metro plans an exciting trip for press buyers in June

LONDON - Insurance brand Churchill is rolling out a light-hearted iPhone app to help consumers make tough decisions.