LONDON - The Labour Party is harnessing social media and online advertising as part of a word-of-mouth campaign asking voters to take a close look at key Conservative Party policies, including the economy, housing and schools.

LONDON - The London Evening Standard’s readership more than doubled to 1,391,000 after its conversion to free distribution, according to the latest NRS data.

LONDON - Interpublic Group, parent to McCann Erickson, Universal McCann and Initiative, posted an operating income fall of 42.1% for 2009, to $341m.

LONDON - NatMag’s Company magazine has launched a bi-annual spin-off fashion magazine called the High-Street Edit.

LONDON - Administrators for the UK company behind Reader’s Digest have begun talks with potential buyers for the 70-year-old pocket-sized title.

Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message.

The media industry mixes with celebrities in photos from the Brit Awards, the NME Awards, London Fashion Week, Nickelodeon’s spring/summer launch and the FT’s Boldness in Business Awards

LONDON - Nissan has launched a below-the-line campaign featuring content from Lonely Planet’s city guides to drive awareness of its new Qashqai crossover vehicle.

LONDON - Arla Food’s key butter brand, Anchor Butter, is looking to boost sales by repositioning itself as the ‘Original Butter Company’.

LONDON - Changes to the remit of the Advertising Standards Authority to include advertising messages on commercial websites are ‘imminent’, following recommendations published in a Home Office-commissioned report today.