LONDON - Unilever is putting value at the heart of its latest campaign for its deodorant brand Sure for the first time in a bid to stop consumers trading down.

Pet brand Pedigree has hired online lead generation supplier Clash-Media to generate new customer sales.

LONDON - Allianz, the world’s second-biggest insurance company, is to roll out its brand as a consumer proposition in the UK for the first time.

LONDON - Johnston Press, the regional publisher and owner of the Scotsman newspaper, has been granted a two month extension to renegotiate its debt.

LONDON - Brewer Marston’s is launching a marketing campaign poking fun at Australians ahead of this summer’s Ashes cricket series.

LONDON - About 150 Trinity Mirror journalists are to vote on strike action, following claims the publisher is to close several Midlands titles.

LONDON - With the proliferation of Twitter, URL shortening has become an unforeseen goldmine of the digital age, and following Twitter’s recent shift to Bit.ly from Tinyurl.com as its default provider, the company is looking to capitalise on the millions of clicks it processes everyday.

LONDON - Nearly four in five media planners across Europe want to invest more money in digital, according to a new study.

LONDON - UKTV’s Dave has re-signed its partnership deal with Red Bull X-Fighters for a second year.

LONDON - YouTube is launching a Reporter’s Center for citizen journalists, fuelled by recent the civil unrest in Iran, aimed at helping the general public learn more about reporting and breaking news.