LONDON - OMD has won Sony Computer Entertainment’s £80 million consolidated international media account after a final pitch against rival incumbent network Mindshare.

LONDON - OMD has won the £67m media account for Sony Computer Entertainment Europe across Europe and other selected countries worldwide, including the retention of its £8.5m UK media brief.

LONDON - OMD has retained the media account for Sony Computer Entertainment Europe across Europe and other selected countries worldwide, including its £8.5m UK media brief.

LONDON - Primesight has failed in its bid to buy beleaguered outdoor outfit Streetbroadcast after a late move by investment vehicle Redbus Group.

LONDON - EMI Music has followed up its appointment last week of Andria Vidler as UK president with several senior marketing appointments.

LONDON - EMI Music has followed up its appointment last week of Andria Vidler as UK president with several senior marketing appointments.

LONDON - Advertising across international media leads to stronger brand preference, more brand recommendations and higher product sales, a new report out today concludes.

LONDON - Greg Coleman, global head of AOL’s advertising unit Platform-A, is to be replaced by Jeff Levick, Google’s vice-president of industry development and marketing for the Americas, after just three months in the job.

LONDON - Advertising across international media leads to stronger brand preference, more brand recommendations and higher product sales, a new report out today concludes.

LONDON - Greg Coleman, global head of AOL’s advertising unit Platform-A, is to be replaced by Jeff Levick, Google’s vice-president of industry development and marketing for the Americas, after just three months in the job.