Archive for January, 2009




LONDON - Guy Keeling has left Dunnhumby to take up the managing director role at Maximiles UK, the European online marketing and loyalty services company behind the ipoints.co.uk coalition loyalty scheme.

Citroen reviews direct account

LONDON - Citroen has called a formal review of its below-the-line marketing account.

LONDON - SSL International is sponsoring SKY extreme sport programmes to promote the healing properties of its Tiger Balm brand for relieving muscular aches and pains.

LONDON - Saatchi & Saatchi has taken a satirical look at the early career path of one of its senior members of staff in order to promote its summer scholarships.

M&C Saatchi has produced its first TV campaign for East Midland Trains since winning the train operator’s advertising account in April last year.

LONDON - Artist Paul Cocksedge created a light installation at a one-day exhibition yesterday, which included four ‘world first’ Sony Bravia LCD TVs.

UK search marketing spend up 11%

LONDON - The UK’s search engine marketing spend grew 11% year on year during the fourth quarter of 2008, according to a report.

LONDON - Marketing’s Little Black Book got off to a flying start last night with a glittering launch party attended by high-profile industry figures.

LONDON - Social networking website Bebo has shrugged off rumours that parent company AOL is planning to sell the service, less than a year after it was acquired for $850m (£417m).

LONDON - CMW has sent out a limited run of Creme Egg direct mail packs to a selection of respondents from Cadbury’s 2008 digital campaign.



 
 

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